3 treatment steps
Infographic poster
for a medical center
for a medical center
About the client
The Freedom of Movement medical center is located in Moscow. Its doctors treat musculoskeletal disorders. Patients undergo a comprehensive examination, receive a diagnosis and get an individual treatment plan using the latest equipment.
The Freedom of Movement medical center is located in Moscow. Its doctors treat musculoskeletal disorders. Patients undergo a comprehensive examination, receive a diagnosis and get an individual treatment plan using the latest equipment.
About the task
The center wanted to show patients the stages of treatment. We suggested a wall poster with infographics in the logo colors.
The center wanted to show patients the stages of treatment. We suggested a wall poster with infographics in the logo colors.
3
people on the team
19
days of development
5
final layout formats
How we solved it
Developed a prototype
The project team carefully studied the clinic’s services and the rehabilitation process.
We mapped the patient’s journey from the first appointment to the result and schematically placed the doctors, tests and procedures across the clinic’s three floors.
The project team carefully studied the clinic’s services and the rehabilitation process.
We mapped the patient’s journey from the first appointment to the result and schematically placed the doctors, tests and procedures across the clinic’s three floors.
Drew the characters and medical equipment
Our designers created illustrations based on the medical center’s brand book. They are intuitive and use the brand colors.
Developed the concept
Each floor represents one of the three stages of rehabilitation: initial appointment, diagnostics and treatment, and stabilization of results. The reader sees that the medical center is well equipped and staffed with specialists, and feels in safe hands.
Took care of communication
We placed QR codes on the poster linking to Freedom of Movement’s website and WhatsApp so patients can ask any question on the spot. We also adapted the design for A1 and A2 formats in vertical and horizontal orientation.
Result
The client received a stylish infographic poster for visual communication with patients.
Patients study the poster while waiting for their appointment, get a transparent view of all the clinic’s services and understand what they are paying for.
Patients study the poster while waiting for their appointment, get a transparent view of all the clinic’s services and understand what they are paying for.
