Annual report concept for METINVEST
About the client
The Metinvest group includes mining and steel companies in Ukraine, Europe and the USA, as well as a global sales network. More than 10,000 customers from 100 countries buy Metinvest’s rolled steel and raw materials. The holding manages every stage: raw material extraction, rolled steel production, supply and sales of finished products. We created a concept for the online version of METINVEST’s annual report.
The Metinvest group includes mining and steel companies in Ukraine, Europe and the USA, as well as a global sales network. More than 10,000 customers from 100 countries buy Metinvest’s rolled steel and raw materials. The holding manages every stage: raw material extraction, rolled steel production, supply and sales of finished products. We created a concept for the online version of METINVEST’s annual report.
About the task
The client wanted the concept to reflect the key theme “Delivering results — preparing for the future”. The report’s goal is to showcase METINVEST’s achievements and communicate its plans to investors, shareholders and the board of directors.
We needed to develop a new design concept on par with previous years’ reports and strengthen it with infographics.
The client wanted the concept to reflect the key theme “Delivering results — preparing for the future”. The report’s goal is to showcase METINVEST’s achievements and communicate its plans to investors, shareholders and the board of directors.
We needed to develop a new design concept on par with previous years’ reports and strengthen it with infographics.
3
people on the team
14
days of development
1
final concept
How we solved it
We followed the brand book and wanted the report to be associated with the company’s profile. We kept the right illustrative stories, color balance and contrasts, and reflected metaphors: going beyond limits, growth prospects and sheet steel.
Used metaphors
We drew the viewer’s attention
to the main indicators, using an enlargement ratio
(5x and more) and an accent color to highlight what matters most on a slide — for example, percentage changes compared
with the previous period.
to the main indicators, using an enlargement ratio
(5x and more) and an accent color to highlight what matters most on a slide — for example, percentage changes compared
with the previous period.
Placed accents
Reworked the text
We reworked the solid text spreads from the source materials, designed meaningful blocks and added visual accents for intuitive reading.
On spreads with a lot of text, we built the right layout and grouped data from different categories in a unified style.
We mapped sales offices
around the world to show the company’s geographic presence.
Here, too, we highlighted the key information.
around the world to show the company’s geographic presence.
Here, too, we highlighted the key information.
Added infographics
Result
We created a concept for a structured report with clear navigation and emphasis on key indicators. Facts and figures show the reader the company’s achievements and its development over the year.
The visual style is based on the company’s brand book and follows 2022 annual report trends.
We created a concept for a structured report with clear navigation and emphasis on key indicators. Facts and figures show the reader the company’s achievements and its development over the year.
The visual style is based on the company’s brand book and follows 2022 annual report trends.
