HeatLife
Infographic poster for a heating equipment company
About the client
The company HeatLife offers innovative heating systems, such as HeatLife
carbon-based infrared film, which keeps electric heating costs low.
The company HeatLife offers innovative heating systems, such as HeatLife
carbon-based infrared film, which keeps electric heating costs low.
About the task
The company wanted to explain to customers
how to install its equipment in their homes and show its benefits.
We proposed an infographic poster so that the customer could see, step by step, the journey
from request to installation, as well as the available options.
The company wanted to explain to customers
how to install its equipment in their homes and show its benefits.
We proposed an infographic poster so that the customer could see, step by step, the journey
from request to installation, as well as the available options.
2
people on the team
3
days of development
2
final layout formats
How we solved it
1. Proposed a concept
The project team studied the heating technology and how the company communicates with customers.
We presented the process as a journey
from one house to another. The first house has conventional equipment, so there is ice on the windowsill and a leaking radiator.
The second house has HeatLife equipment: solar panels on the roof, a grid inverter and a thermostat on the wall,
and heating film on the floor.
The project team studied the heating technology and how the company communicates with customers.
We presented the process as a journey
from one house to another. The first house has conventional equipment, so there is ice on the windowsill and a leaking radiator.
The second house has HeatLife equipment: solar panels on the roof, a grid inverter and a thermostat on the wall,
and heating film on the floor.
2. Drew the details
Our designers created illustrations
in the HeatLife corporate style. The result is 2 bright houses and specific steps at each stage of communication.
in the HeatLife corporate style. The result is 2 bright houses and specific steps at each stage of communication.
3. Explained it with numbers
To help customers better understand the benefits of HeatLife, we showed the cost of equipment and installation, calculated monthly electricity consumption, and gave two examples — with and without a solar power plant — for a 100 m² house.
4. Result
The company received an infographic poster for visual communication
with customers. It shows the benefits of installing its equipment and helps them decide to buy.
with customers. It shows the benefits of installing its equipment and helps them decide to buy.
