Two presentations for GESO

PROJECT STORY

PROJECT TASK

2

21

3

people
on the team

presentations

day

Second presentation

First presentation

Develop a presentation with a strong corporate identity: modern, easy to read, with uncluttered slides.

Using the style developed for the first presentation, create another presentation based on a ready structure on a very tight deadline — 3 days.

WORKFLOW

PREPARATION

DESIGN

RESULT

The source file was the client’s company presentation, which they had previously put together themselves.

We dropped the photos and used adaptable stock illustrations, paying special attention to the charts. All slides were laid out on a single grid to avoid clutter and chaos.

The editor reworked the source text for the first presentation into a clear narrative, kept only the important information and structured it by slide. We built a black-and-white prototype showing schematically how we would visualize it and agreed the slide breakdown.

Based on the company’s brand book, the designer developed the overall presentation concept using contrasting fills.

PROTOTYPE DEVELOPMENT

STYLE DEVELOPMENT

First presentation