Reliability, safety, confidence, quality, competence, stability
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GESO is one of the leading regional organizations of the Russian state construction expertise system: a modern institution that stays true to the best traditions of the domestic construction industry and is open to innovation.
Prepare 2 versions of intro videos (up to 2 minutes and up to 50 seconds) for the company. The intros had to be in 3D with music, reflect the company’s main services and principles, and be striking and memorable, in line with the references.
GESO
2022
About the client
About the task
5
people on the team
5
weeks of development
2
videos in 3D
Collecting and processing project information
Script and storyboard
Scene 1
Scene 3
Scene 5
Scene 7
Scene 2
Scene 4
Scene 6
Sound design
Prototype
Once the client fills in the brief, our specialists structure all the information and, based on it, offer the client solutions to their video marketing task.
This is the stage where the client’s idea gets its visual form.
First we define the key messages and accents that become the basis of the script, which tells us the video’s length.
Based on the finished script, we draw a storyboard as pencil sketches.
The storyboard turns our video from text into pictures and helps the client understand what each frame will look like.
First we define the key messages and accents that become the basis of the script, which tells us the video’s length.
Based on the finished script, we draw a storyboard as pencil sketches.
The storyboard turns our video from text into pictures and helps the client understand what each frame will look like.
Intro with the logo for 5–10 seconds (logo animation)
A diagram showing the structure of work and how well-tuned and efficient everything is
Training scene with an “audience” and people at computers, with a caption bar
Packshot with the logo
The logo in the center of the scene, surrounded by platforms that symbolically show and label the services
A flight through a digital canyon with stops at simplified images of the services
BIM modeling scene with a hologram of a building showing the essence of BIM, plus captions with key points from the presentation
The final stage was sound design. Well-chosen sound effects helped immerse viewers in the atmosphere of the videos and catch all the important information.
See how important this stage is in this example
With sound
Without sound
Watch the high-quality version of the video below
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5 main stages of creating a video
Animation
Result
