Peace-of-mind sensors
Infographic poster
About the client
Electronic City is an internet,
IP and cable TV provider from Novosibirsk.
It is the largest network in the Novosibirsk region, covering 93% of the city. More than half a million residents use its services. The company sells telecom and internet services, as well as products ranging from video surveillance and smart home devices to intercoms.
Electronic City is an internet,
IP and cable TV provider from Novosibirsk.
It is the largest network in the Novosibirsk region, covering 93% of the city. More than half a million residents use its services. The company sells telecom and internet services, as well as products ranging from video surveillance and smart home devices to intercoms.
About the task
Electronic City launched a collection of smart home sensors. The customer installs them in the apartment
and connects them to the “My Home” mobile app. The sensors send an alert if there is a leak, an open window, a break-in or movement while the owners are away.
The client wanted to explain to potential buyers why they need the sensors. They planned to place posters
with infographics in the elevators of residential buildings in Novosibirsk.
Electronic City launched a collection of smart home sensors. The customer installs them in the apartment
and connects them to the “My Home” mobile app. The sensors send an alert if there is a leak, an open window, a break-in or movement while the owners are away.
The client wanted to explain to potential buyers why they need the sensors. They planned to place posters
with infographics in the elevators of residential buildings in Novosibirsk.
The project in numbers
17
days of development
5
final layout formats
3
people on the team
How we solved it
Created a prototype
We studied the sensors’ functions in detail and came up with scenarios where they would help.
For example, a mobile app user receives a notification when their child comes home from school.
The motion sensor detects movement
in the apartment, records it and sends a video. A potential buyer imagines themselves in the user’s place
and sees the benefit.
We also described what to do when you receive an alert about a break-in, an open window or a leak.
And put together a black-and-white prototype of the future poster.
We studied the sensors’ functions in detail and came up with scenarios where they would help.
For example, a mobile app user receives a notification when their child comes home from school.
The motion sensor detects movement
in the apartment, records it and sends a video. A potential buyer imagines themselves in the user’s place
and sees the benefit.
We also described what to do when you receive an alert about a break-in, an open window or a leak.
And put together a black-and-white prototype of the future poster.
Developed the style
Developed the style
Once the prototype was approved, we drew illustrations based on the corporate style and brand book. The result is a concise A3 poster.
Once the prototype was approved, we drew illustrations based on the corporate style and brand book. The result is a concise A3 poster.
Visualized and laid out
Result
Electronic City received a tool for advertising its smart sensors — an infographic poster. The client was happy, printed A2 posters and placed them on notice boards in elevators in Novosibirsk buildings.
The poster stands out from ordinary flyers and grabs attention with a short story that can be read quickly during an elevator
ride.
The poster stands out from ordinary flyers and grabs attention with a short story that can be read quickly during an elevator
ride.
