Animated 3D titles in augmented reality style
Moscow Project Center
About the client
The Moscow Project Center is an autonomous non-profit organization focused on urban improvement. The center wanted to show partners the results of city development in infrastructure, urban planning and landscaping.
The Moscow Project Center is an autonomous non-profit organization focused on urban improvement. The center wanted to show partners the results of city development in infrastructure, urban planning and landscaping.
About the task
The client sent us videos and information on how many new walking routes, improved streets, parks and elevators had appeared in Moscow.
The brief: develop computer graphics, customize them for seven topics and integrate them into the videos.
The client sent us videos and information on how many new walking routes, improved streets, parks and elevators had appeared in Moscow.
The brief: develop computer graphics, customize them for seven topics and integrate them into the videos.
4
people on the team
14
days of development
7
videos with 3D animation
2.
3.
4.
How we solved it
For example, we made the number 880 for urban improvement in the form of topiary bushes that evoke parks. We modeled the numbers in 3D.
Developed a numeral style for each topic
1.
Compositing means creating a single image through multi-layer editing. It has to take into account how objects interact with their surroundings: casting light or shadow. For example, a neon sign lights up and casts a glow on a family standing nearby.
This makes the sign feel real and part of the frame.
This makes the sign feel real and part of the frame.
Designed the compositing
It lets graphics blend into the video naturally, like an element of virtual reality. Thanks to tracking, the numbers behind the actors move naturally with the camera and even sway slightly in handheld shots.
Added tracking
Created the animation
To make the image 100% dynamic, we added animation inside the numbers. For example, a large number in the tight space of an elevator has to catch the viewer’s eye among metallic glare and reflections. A contrasting neon outline and tiny elevators moving through shafts inside each digit instantly draw the eye.
Result
The Moscow Project Center received a visual communication tool with a human face. Figures that could have formed the basis of a dull report came alive in the videos thanks to 3D animation, tracking and compositing. Partners and the center’s audience learn about them as if from Muscovites walking in parks and jogging along embankments.
