Visualizing layouts
for the ASI exhibition
for the ASI exhibition
Creating presentations and infographics
in a unified style for the organization’s exhibition
in a unified style for the organization’s exhibition
About the product and task
The Agency for Strategic Initiatives is an organization established by the Russian Government to implement a range of economic and social measures and to promote new projects.
Task
Within a limited time, prepare the venue for a special exhibition of the Agency for Strategic Initiatives (ASI), where the agency’s main areas of activity for 2022–2024 were presented as “7 stations”, and develop the exhibition’s visual support: design the stands and create infographics for the agency’s sectors, presentations and interactive maps.
The Agency for Strategic Initiatives is an organization established by the Russian Government to implement a range of economic and social measures and to promote new projects.
Task
Within a limited time, prepare the venue for a special exhibition of the Agency for Strategic Initiatives (ASI), where the agency’s main areas of activity for 2022–2024 were presented as “7 stations”, and develop the exhibition’s visual support: design the stands and create infographics for the agency’s sectors, presentations and interactive maps.
Idea
Explain what each station does using infographics only, so that visitors can understand its activity without additional information. Create a unified style for the layouts across the entire exhibition space based on the brand book, develop a key visual that unites all stands under a single concept, and refine the station logos
Explain what each station does using infographics only, so that visitors can understand its activity without additional information. Create a unified style for the layouts across the entire exhibition space based on the brand book, develop a key visual that unites all stands under a single concept, and refine the station logos
The project in numbers
13
days of development
21
final layout
15
people on the team
Source materials
Our team worked under tight deadlines, and tasks came in real time, so we had to plan the work in advance and stay in touch at all times to review incoming materials promptly, build a draft layout and agree it with the client.
We wanted to be sure everything went smoothly, so our team was constantly available to take all new information into account.
We wanted to be sure everything went smoothly, so our team was constantly available to take all new information into account.
Took the scale of the layouts into account
It was important to consider the banner sizes, as well as other elements on and around the stands, so that they would not block the final composition. It was also important that all stands were different sizes and belonged to different divisions, so the composition largely depended on these factors.
Developed the style
From a design perspective, preparing an exhibition is not easy. Every banner aims to convey as much useful information as possible to the audience, while the designers had to fit into layouts whose dimensions impose significant constraints.
From the start, the MOVmedia team’s task was to pack a large amount of information into the event’s “light” style so that it could be read intuitively. We developed many icons, simple charts and diagrams.
From the start, the MOVmedia team’s task was to pack a large amount of information into the event’s “light” style so that it could be read intuitively. We developed many icons, simple charts and diagrams.
Reworked the source
layouts
layouts
Visualization and overall layout
Result
Media coverage of the event
